___ NatGeoWild

GLOBAL REBRAND 2018





 
The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bringing it closer to NatGeo channel as a core branding.
We reinterpret the main elements in a unique and functional way for the Wild spirit. Enjoy it!

                                         
NATGEOWILD IS ____




Textured / Colorful / Stimulating / Closer / Immersive  / Natural / Visceral







FROM NATGEOCORE TO WILD PERSONALITY ____




Yellow icon / Index line /  Scrolling behavior / Dynamic movements / Z Depth







GENERAL LAYOUT ____ 


 
Window / Macro texture / Aerial view / Animal skin / Naturalness fractal geometry







COLOR PALETTE ____ 




Natural colors blends through the texture of nature as a single continuity.
The movement of the gradient works like the light or the shadow in the natural environment.







 ANIMATION BEHAVIORS ____ 




Choreographic animations / Rhythms of nature: dynamic / reactive. 







ANIMAL ACTION ____ 




Animal interaction gives a friendly spirit to the brand.







CREDITS ____________ 

Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu

Work done in Flopicco Design Studio
Creative Director: Florencia Picco

CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi

GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech 
Off Air: Alejandro Guatelli



YEAR 2018  
Silver Award for General Brand Design Package at Promax Europe.
 










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are not intended for commercial use.*



© GIARRI 2019