___ NatGeoWild
GLOBAL REBRAND 2018
The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bringing it closer to NatGeo channel as a core branding.
We reinterpret the main elements in a unique and functional way for the Wild spirit. Enjoy it!







NATGEOWILD IS ____
Textured / Colorful / Stimulating / Closer / Immersive / Natural /
Visceral


FROM NATGEOCORE TO WILD PERSONALITY ____
Yellow icon / Index line / Scrolling behavior / Dynamic movements / Z Depth







GENERAL LAYOUT ____
Window / Macro texture / Aerial view / Animal skin / Naturalness fractal geometry










COLOR PALETTE ____
Natural colors blends through the texture of nature as a single continuity.
The movement of the gradient works like the light or the shadow in the natural environment.










































ANIMATION BEHAVIORS ____
Choreographic animations / Rhythms of nature: dynamic / reactive.
ANIMAL ACTION ____
Animal interaction gives a friendly spirit to the brand.

CREDITS ____________
Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu
Work done in Flopicco Design Studio
Creative Director: Florencia Picco
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi
GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech
Off Air: Alejandro Guatelli
↴
YEAR 2018
Silver Award for General Brand Design Package at Promax Europe.
____________
All images are copyright of their respective owners and
are not intended for commercial use.*
Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu
Work done in Flopicco Design Studio
Creative Director: Florencia Picco
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi
GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech
Off Air: Alejandro Guatelli
↴
YEAR 2018
Silver Award for General Brand Design Package at Promax Europe.
____________
All images are copyright of their respective owners and
are not intended for commercial use.*